Cool drinks brands

30 September, 2013

There are no alcoholic drinks brands in CoolBrands top 20 ‘A-Listers’ of 2013.

The top four goes to: Apple, Aston Martin, Rolex and Nike.

Drinks category winners are:

-       Sparkling wines – Dom Pérignon

-       Spirits (aperitif/flavoured – Pimm’s

-       Spirits (brandy) – Courvoisier

-       Spirits (gin) – Bombay Sapphire

-       Spirits (rum/cane) – Sailor Jerry

-       Spirits (tequila) – Patrón

-       Spirits (vodka) – Grey Goose

-       Spirits (whisk(e)y – Jack Daniel’s

-       Beer – Guinness and London Fields Brewery

-       (there is no category for still/table wine)

CoolBrands is a list published by Superbrands and is said to be compiled by an “expert council and thousands of members of the British public who assess each brand bearing in mind the following criteria: style, innovation, originality, authenticity, desirability and uniqueness.”

The process is said to be independently assessed by the Centre for Brand analysis.





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Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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