Bowmore launches whisky and water programme

05 March, 2013

Bowmore the single malt Scotch whisky from Islay, has launched The Bowmore Water Program.

The Morrison Bowmore brand, which claims to be the oldest distillery on the Scottish island, says the programme is an educational tool for the trade and ultimately consumers.

Featuring what are described as hand-crafted water dispensing units, the intention is to explain that a little bit of water brings Bowmore to “another level of sensory (smell, sight) and gustatory (taste) experiences”.

The programme is being rolled out in North America, Asia and the UK.

The centerpiece is the copper water dispenser which comes in two versions: the Water Safe which looks like a spirits safe in a distillery and the quirky Tilter which looks like a urn or a carafe mounted on a copper stand and tilts on an axis allowing it to dispense on two sides.

Bowmore marketing manager Cara Laing says: “We are aware of the great debate surrounding the addition of water to whisky and wanted to tackle it head on.

“We created these innovative water dispensers in the hope people will discover for themselves their favourite way to enjoy a single malt, with or without water,” says Laing.





Comment

Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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