Scotland: Diageo apologises to BrewDog

09 May, 2012

Diageo has apologised to Scottish brewer and bar operator BrewDog after it was stripped of an award at an industry event in Scotland.

BrewDog cofounder James Watt accused Diageo of using their position as sponsor of the event to influence event organisers the BII (British Institute of Innkeeping) into not giving the title of Bar Operator of the Year 2012 to BrewDog. Watt claimed that the trophy had his company name engraved on it. 

A Diageo spokesperson said: “There was a serious misjudgement by Diageo staff at the awards dinner on Sunday evening in relation to the Bar Operator of the Year Award, which does not reflect in anyway Diageo’s corporate values and behaviour.

“We would like to apologise unreservedly to BrewDog and to the British Institute of Innkeeping for this error of judgement and we will be contacting both organisations imminently to express our regret for this unfortunate incident.”

BrewDog has used the opportunity to create a storm on social networking site Twitter and the hashtag #andthewinnerisnot was trending on the site.

Keywords: diageo, brewdog




Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook