Heinken USA appoints sales VP

26 April, 2012

Heineken USA has appointed Christopher Wade to the newly created position of vice president of sales development, effective May 1, 2012. 

Wade will report to Scott Blazek, senior vice president of sales, and will be responsible for overseeing the delivery and execution of the company's commercial plans and priorities as well as managing the company’s annual business and sales operations planning. 

Wade joined Heineken USA in 2008, as the zone director for Texoma. Under Wade’s leadership, Texoma was the best performing zone in the company three years in a row; delivered 14,000 new points of distribution and an incremental 464K cases versus the prior year.  

Prior to joining Heineken, Wade served as a director of sales at Diageo Guinness USA.  

Wade will be relocating to the New York Tri-state area.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook