Bacardi GTR appoints new MD

16 March, 2012
By Lucy Britner

Bacardi Global Travel Retail has appointed Mike Birch to the role of managing director.

He is currently global sales leadership director for Bacardi Limited and he will also continue in this role. Birch has been at the company for 15 years.

Previous Bacardi GTR managing director Andrew Carter is to join Treasury Wine Estates.

Before joining Bacardi, Birch worked for Coca-Cola and Virgin in various sales, marketing and operations roles.

Birch will be based in London and will commence his new role from May 1.

Printer friendly version
Email this article to a friend
Keywords: new, bacardi, director, sales, birch, managing, managing director, role, MD, worked, coca, treasury wine, wine estates, treasury wine estates, gtr, bacardi gtr, join treasury, join treasury wine, gtr managing director, managing director andrew, director andrew carter




Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky

The bar industry community is dead

Danil Nevsky mourns the demise of a time when contact was physical, not digital, and when connections meant more than a swipe of a screen. But he holds out hope that real community will return for younger generations

Instagram

Facebook