Canada: Beam launches cognac with age declaration

23 August, 2011

Canada: Beam Global has launched two cognacs with declared age statements. According to the company, the two marques are the “first cognacs available from any of the four major cognac makers to display a declared age statement”.

Courvoisier 12 year old & 21 year old will be available in selected liquor stores and on-premise locations throughout Canada from autumn (fall). The suggested retail price is $89.95 and $349.95 respectively.

Courvoisier's master blender, Patrice Pinet, said: "With the Connoisseur Collection we are making cognac more approachable - we do this not only by communicating the age right on the bottle, but by crafting a cognac with a clear flavour profile that is complex and delicate without being intimidating."

The younger of the two marques - Courvoisier 12 year old - is a blend primarily selected from grapes grown in the Borderies cru (growing region), which at 12 years of age develop floral and spice notes. These notes are further enhanced by the addition of Fins Bois grapes to develop vibrancy and then Grande Champagnes that “extenuate the elegance and depth of the blend”.

Courvoisier 21 year old originates from the Grande Champagne cru, and is aged in fine grain oak barrels.

Director of spirit quality control and global brand ambassador, Pierre Szersnovicz will be introducing The Connoisseur Collection to the Canadian market between August 22 and September 1. Dates and locations are as follows:

August 22 & 23 Montreal

Wednesday, August 24 Ottawa

August 25, 26 & 29 Toronto

Tuesday, August 30 Winnipeg

Wednesday, August 31 Calgary

Thursday, September 1 Vancouver


Nick Strangeway

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