Stock Spirits boasts fastest-growing vodka brands

14 July, 2010

Stock Spirits Group (SSG), the specialist central Europe branded spirits and liqueurs business, is laying claim to owning the top two fastest growing vodka brands in the world in 2009.

The announcement follows the publication of Drinks International’s Millionaires 2010 supplement, which lists comprehensively the world’s million case spirits brands.

SSG says Czysta de Luxe shot to prominence in 2009 as the fastest growing vodka brand globally after a record breaking year which saw the Polish vodka record 188% growth as 5.39 million 9-litre cases were sold.

Stock also obtained second spot in the rankings as 1906 vodka made it into the Millionaires’ Club rankings for the first time, achieving sales of 1.39 million 9-litre cases with 67.5% growth from 2008 to 2009.

SSG says 1906, a clear vodka which is produced through a process of quadruple distillation, was created to honour the 100th anniversary of the foundation of the original spirit production plant in Lublin – Rektyfikacja Lubelska. Launched in 2006, 1906 now claims a 6% clear vodka market share in Poland while also being SSG’s third best-selling vodka behind Cyzsta de Luxe and their market leading flavoured vodka Zoladkowa Gorzka.

Cyzsta de Luxe is the market leading clear vodka in Poland with 19% market share and has surged into the global list of Top 20 selling vodkas. It has already taken 8th place in this global list and is the youngest vodka brand in the top 10.

SSG chief executive Chris Heath, said: “We knew that Czysta de Luxe had enjoyed an excellent 2009 but these results confirm the exceptional success of this brand when compared to the performance of its peers and against a backdrop of tough trading conditions in 2009.

“It is also very encouraging to see 1906 vodka entering the Millionaires’ Club for the first time and becoming the second fastest vodka brand globally. These results justify our strategy of investing in new and exciting brands in central and eastern Europe,” said Heath.

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