Brands Report 2025: Tequila
There are definite signs of change being afoot in brands’ popularity stakes in this always exciting category.
The Comité Champagne has unveiled the sector’s plan for the next decade, defining a global trajectory to face the challenges of the next 10 years.
Negroni Sbagliato: Vermouth's happy mistake
The Negroni Sbagliato has become the darling of millennials thanks to a TikTok clip. Shay Waterworth says it’s opening new doors for vermouth producers.
Green to leave lasting legacy beyond DI
The announcement of Martin Green’s departure from Drinks International marks the end of an era for Agile Media and a significant loss for the wider drinks trade.
Tonic water's refreshed approach in 2020
Like other categories, mixers have had to look at the way they operate. Oli Dodd reports on recent trends and what’s in store ahead.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
