Brands Report 2025: Tequila

13 January, 2025

There are definite signs of change being afoot in brands’ popularity stakes in this always exciting category.

The Comité Champagne has unveiled the sector’s plan for the next decade, defining a global trajectory to face the challenges of the next 10 years. 

The Negroni Sbagliato has become the darling of millennials thanks to a TikTok clip. Shay Waterworth says it’s opening new doors for vermouth producers.

The announcement of Martin Green’s departure from Drinks International marks the end of an era for Agile Media and a significant loss for the wider drinks trade.

Like other categories, mixers have had to look at the way they operate. Oli Dodd reports on recent trends and what’s in store ahead.

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Danil Nevsky

The bar industry community is dead

Danil Nevsky mourns the demise of a time when contact was physical, not digital, and when connections meant more than a swipe of a screen. But he holds out hope that real community will return for younger generations

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