Belvédère announces new executive committee
15 April, 2015
Belvédère SA, the wine and spirits company in Europe and the US, has announced has announced the composition of its executive committee, headed by CEO Jean-Noël Reynaud.
Krupnik nears Sputnik in meteoric vodka rise
16 May, 2012
Belvédère’s Polish vodka brand Krupnik recorded the largest growth of any spirit or liqueur brand in 2011, pushing it into the top ten of the world’s best selling vodkas, according to The Millionaires’ Club 2012.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
