The OurWhisky Foundation, the global non-profit supporting women in the whisky industry, has appointed its first executive director ahead of a restructure this year.

Partnering with Bar Convent Berlin (BCB), OurWhisky, the non-profit organisation founded by Becky Paskin, will curate the education programme at this year’s Whisk(e)y Embassy.

This International Women’s Day, The Lakes Distillery has released a limited-edition single malt whisky to celebrate inclusivity in whisky.

Global campaign OurWhisky is calling for whisky makers to improve female representation in marketing after conducting a new study on gender equality within the industry.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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