Since Devon-based husband-and-wife team Russ and Gemma Wakeham launched the carbon-negative Two Drifters rum in 2019, the brand has gone from strength to strength – despite not necessarily doing things the easy way.

An award-winning start-up that produces net carbon negative vodka in New York City has redirected its entire production capacity towards making hand sanitizer.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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