As a celebration of the 2019 Eurovision Song Contest taking place in Tel Aviv, Milk & Honey (M&H) Distillery, the first whiskey distillery in Israel, has launched a limited edition bottle of its Levantine Gin.

The Milk & Honey Distillery has named Maverick Drinks as the sole UK distributor for its collection of whiskies, gins and herbal liqueurs.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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