As the current consumer trends are moulding around smaller, craft brands around the world, Steve Hastings, planning partner at creative agency isobel asks whether the glass is half full or half empty for big brands.

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Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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