Why beer can learn from spirits

05 September, 2018

The sales of big beer brands is dropping across large parts of the US and Europe and Chris Cassell, managing director at independant drinks marketing company White Label, explores how these brands should follow in the footsteps of spirits.

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Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

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