Asahi Group Holdings has announced that Asahi Super Dry will be the official beer for the Rugby World Cup 2023 in France.

Brands Report 2021: Beer

06 January, 2021

Given the nature of high-end cocktail bars the Brands Report lends itself more to lager and lighter styles of beer over stouts and real ale, with Diageo’s Guinness proving the exception to the rule.

Asahi UK, the British subsidiary of Asahi Europe Ltd, has relaunched Asahi Super Dry to the UK markets, which will be made in the Peroni brewery, north Italy.

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Nick Strangeway

Sustainability: No more excuses

COP26 littered newspaper headlines throughout November. The focus was supposed to be on resolving the climate change crisis, but predictably turned into a game of political chess. In the absence of any authoritative leadership, our industry needs to set an example.

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