Asahi acquires Octopi Brewing to produce Super Dry in the US
Asahi Europe and International (AEI) has announced the acquisition of Octopi Brewing, with plans to brew Asahi Super Dry in the US for the first time.
Brands Report 2022: Beer
High-end bars rarely allocate bar-top space to draught systems, meaning the bestselling list is a battle of the bottles.
Asahi Group Holdings has announced that Asahi Super Dry will be the official beer for the Rugby World Cup 2023 in France.
Brands Report 2021: Beer
Given the nature of high-end cocktail bars the Brands Report lends itself more to lager and lighter styles of beer over stouts and real ale, with Diageo’s Guinness proving the exception to the rule.
Asahi Super Dry re-launches in UK
Asahi UK, the British subsidiary of Asahi Europe Ltd, has relaunched Asahi Super Dry to the UK markets, which will be made in the Peroni brewery, north Italy.
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Making the pitch for a wider listings reach
In April it was announced that Ben Branson’s Pollen Projects, the parent company of his Sylva and seasn non-alcoholic brands, had joined UK distributor Speciality Brands. Off the back of this news, Branson offers advice aimed at those seeking distribution.
