Eisberg, the alcohol-free wine, is expanding its involvement in cycling by sponsoring this summer’s Tour Of Britain and sponsoring two pro cycling teams, Storey Racing and Canyon Eisberg.

UK-based Black Sheep Brewery has announced the return of its Velo pale ale for the Tour de France.

Major South African drinks producer, Distell, has confirmed a three-year sponsorship of the Africa-based Team Dimension Data Qhubeka cycle racing team.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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