Eisberg, the alcohol-free wine, is expanding its involvement in cycling by sponsoring this summer’s Tour Of Britain and sponsoring two pro cycling teams, Storey Racing and Canyon Eisberg.

UK-based Black Sheep Brewery has announced the return of its Velo pale ale for the Tour de France.

Major South African drinks producer, Distell, has confirmed a three-year sponsorship of the Africa-based Team Dimension Data Qhubeka cycle racing team.

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Ben Branson

Making the pitch for a wider listings reach

In April it was announced that Ben Branson’s Pollen Projects, the parent company of his Sylva and seasn non-alcoholic brands, had joined UK distributor Speciality Brands. Off the back of this news, Branson offers advice aimed at those seeking distribution.

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