Eisberg supports responsible cycling
10 May, 2018
Eisberg, the alcohol-free wine, is expanding its involvement in cycling by sponsoring this summer’s Tour Of Britain and sponsoring two pro cycling teams, Storey Racing and Canyon Eisberg.
Black Sheep's Velo returns for Tour de France
28 March, 2017
UK-based Black Sheep Brewery has announced the return of its Velo pale ale for the Tour de France.
Distell confirms Qhubeka sponsorship
15 June, 2016
Major South African drinks producer, Distell, has confirmed a three-year sponsorship of the Africa-based Team Dimension Data Qhubeka cycle racing team.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
