Eisberg, the alcohol-free wine, is expanding its involvement in cycling by sponsoring this summer’s Tour Of Britain and sponsoring two pro cycling teams, Storey Racing and Canyon Eisberg.

UK-based Black Sheep Brewery has announced the return of its Velo pale ale for the Tour de France.

Major South African drinks producer, Distell, has confirmed a three-year sponsorship of the Africa-based Team Dimension Data Qhubeka cycle racing team.

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Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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