Heineken 0.0% will take over sponsorship of the Europa League when the tournament resumes on Wednesday night.

Heineken will be the official beer partner of UEFA EURO 2020 and in a separate agreement has extended its UEFA Champions League partnership until 2024.

Profile: Mikaël Silvestre

29 October, 2012

World Cup finalist, UEFA Champions League, FA and League Cup winner… and now rum brand owner. Christian Davis tackles French international footballer Mikaël Silvestre

Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.

UK: Bacardi has launched a new advertising campaign, called ‘Island’. The campaign is part of a £20million marketing spend.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

How bars must adapt to post-Covid industry

Nick Strangeway on how bars must addapt to a new and improved hospiality sector as we emerge from lockdown.

Instagram

Facebook