Heineken 0.0% takes over Europa League sponsorship
Heineken 0.0% will take over sponsorship of the Europa League when the tournament resumes on Wednesday night.
Heineken to sponsor UEFA EURO 2020
Heineken will be the official beer partner of UEFA EURO 2020 and in a separate agreement has extended its UEFA Champions League partnership until 2024.
Profile: Mikaël Silvestre
World Cup finalist, UEFA Champions League, FA and League Cup winner… and now rum brand owner. Christian Davis tackles French international footballer Mikaël Silvestre
Carlsberg signs up for UEFA Euro 2012
Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.
Bacardi invests £20m in rum marketing
UK: Bacardi has launched a new advertising campaign, called ‘Island’. The campaign is part of a £20million marketing spend.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
