Heineken 0.0% will take over sponsorship of the Europa League when the tournament resumes on Wednesday night.

Heineken will be the official beer partner of UEFA EURO 2020 and in a separate agreement has extended its UEFA Champions League partnership until 2024.

Profile: Mikaël Silvestre

29 October, 2012

World Cup finalist, UEFA Champions League, FA and League Cup winner… and now rum brand owner. Christian Davis tackles French international footballer Mikaël Silvestre

Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.

UK: Bacardi has launched a new advertising campaign, called ‘Island’. The campaign is part of a £20million marketing spend.

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Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.

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