Powdered alcohol not for snorting, claims owner
23 April, 2014
The owner of the new powdered alcohol brand, Palcohol, has responded to fears about the product.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
