Japanese shochu brand Iichiko has signed an exclusive partnership with premium spirits distributor Speciality Brands as of 1 September.

Iichiko shochu has signed an importer agreement with Shaw-Ross International Importers to expand its availability across the US.

Japanese whisky continues to go from strength to strength as shochu producers turn to the category to make their mark in international markets.

Shochu can now be sold under its own category name in the state of New York, US, after amendments to the Beverage Control Act allowing Japanese Shochu (24% ABV or under) to be sold under a beer and wine license.

Japanese shochu is seeking broader shores, and interest from restaurants and cocktail bars outside its homeland are providing hope. Hamish Smith talks to the purveyors of this unusual distillate