New Macallan Lalique Oscuro for Asia
12 February, 2013
The Macallan and the French crystal brand, Lalique have launched a a new presentation for The Macallan which is exclusive to a select number of duty free and travel retail outlets in Asia.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
