Global Brands Limited has announced it has purchased the Hooch, Hooper’s, and Reef trademarks from Molson Coors Beverage Company.

The makers of RTD brand Hooch are set to launch the product in international markets.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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