Diageo rolls out new Baileys bottle
05 March, 2013
Diageo has repackaged its cream liqueur brand Baileys in a bottle with a “greater sense of femininity”.
Cream liqueurs
09 November, 2012
An unfamiliar face has designs on the cream liqueurs crown. Lucy Britner flings the saloon doors open on the sector
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
