Bacardi appoints industry veteran Perego
30 January, 2015
Bacardi has announced an internal appointment of a new regional president for Europe.
Bacardi hires new president of Latin America
06 July, 2012
Bacardi has announced the appointment of Gianpaolo (Paolo) Perego as regional president of Latin America.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
