on 24 May, 2012
Irish Distillers launched Yellow Spot, ‘son of Green Spot’, last night in London. The great and the good of whisk(e)y’s fourth estate crammed into a bar in the sumptuous Connaught Hotel for the unveiling and tasting.
Spot on with Yellow Spot
24 May, 2012
Yellow spot is the latest single pot still whiskey from Irish Distillers.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
