Johnnie Walker and Jenson Button to make whisky
12 April, 2012
Diageo is to create a £30,000 whisky inspired by Formula One driver Jenson Button.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
