Speaking ahead of its new marketing campaign, Enchanting life, Olivier Legrand has told Drinks International the world's third largest champagne brand sacrificed sales in the short term to protect its future.

The new management team at Nicolas Feuillatte has targeted the improvement of the brand’s reputation as a "prestige" Champagne, despite it now selling in record volumes.

Nicolas Feuillatte has announced plans to launch the champagne brand in India next year.

Julie Campos will replace Dominique Pierre as managing director of the Centre Vinicole Champagne Nicolas Feuillatte in 2015.

Champagne houses and supermarkets must take equal responsibility for overly discounted Champagne in the UK, according to Nicolas Feuillatte's commercial director.

Champagne Nicolas Feuillatte achieved its highest volume sales in 2011, says the brand’s Caroline Defaut.

Champagne cooperative Centre Vinicole – Champagne Nicolas Feuillatte has appointed Julie Campos as commercial director.

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Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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