Speaking ahead of its new marketing campaign, Enchanting life, Olivier Legrand has told Drinks International the world's third largest champagne brand sacrificed sales in the short term to protect its future.

The new management team at Nicolas Feuillatte has targeted the improvement of the brand’s reputation as a "prestige" Champagne, despite it now selling in record volumes.

Nicolas Feuillatte has announced plans to launch the champagne brand in India next year.

Julie Campos will replace Dominique Pierre as managing director of the Centre Vinicole Champagne Nicolas Feuillatte in 2015.

Champagne houses and supermarkets must take equal responsibility for overly discounted Champagne in the UK, according to Nicolas Feuillatte's commercial director.

Champagne Nicolas Feuillatte achieved its highest volume sales in 2011, says the brand’s Caroline Defaut.

Champagne cooperative Centre Vinicole – Champagne Nicolas Feuillatte has appointed Julie Campos as commercial director.

Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

Click for more »

Events

Facebook

Twitter