Turin-based Gancia, producer of Asti spumante, is to distribute SPI’s vodka brands Stolichnaya and Moskovskaya in Italy.

Gancia is also Italian distributor of Absolut vodka. Managing director Paolo Fontana said there was great potential in the Italian market for premium brands such as Stolichnaya Elit that could provide a strong competitor to Grey Goose and Belvedere in the hotel, restaurant and catering sectors.