US: Beam to launch black cherry bourbon whiskey

20 April, 2009

US: Beam Global Spirits & Wine is to launch a black cherry bourbon whiskey.

US: Beam Global Spirits & Wine is to launch a black cherry bourbon whiskey.

Red Stag by Jim Beam has been infused with natural flavors. Natural black cherry flavors are slowly infused into fine, four-year-old Jim Beam bourbon.

Kelly Doss, senior director of bourbon and whiskeys said: “Red Stag’s all-natural flavor was hand-selected for its ability to complement and highlight the taste of Jim Beam bourbon.”

Red Stag by Jim Beam will launch in June 2009. The 80-proof Red Stag has a suggested retail price of $17.99, which will vary by market, and will be available in 50ml, 750ml and 1L packaging. Details of in-market activation and specific programming will be announced early next month.



Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.