US: Beam to launch black cherry bourbon whiskey

20 April, 2009

US: Beam Global Spirits & Wine is to launch a black cherry bourbon whiskey.

US: Beam Global Spirits & Wine is to launch a black cherry bourbon whiskey.

Red Stag by Jim Beam has been infused with natural flavors. Natural black cherry flavors are slowly infused into fine, four-year-old Jim Beam bourbon.

Kelly Doss, senior director of bourbon and whiskeys said: “Red Stag’s all-natural flavor was hand-selected for its ability to complement and highlight the taste of Jim Beam bourbon.”

Red Stag by Jim Beam will launch in June 2009. The 80-proof Red Stag has a suggested retail price of $17.99, which will vary by market, and will be available in 50ml, 750ml and 1L packaging. Details of in-market activation and specific programming will be announced early next month.

 

 





Comment

La'Mel Clarke

Gender equality: The industry revolution

Gender equality is a hot topic of debate in today's society and La'Mel Clarke from London's Lyaness gives us his thoughts on where the hospitality sector lies with the issue.

Events

Facebook

Twitter