Patron tequila nearly ready for Mexico

25 November, 2008
Las-Vegas based Patron is set to launch its tequila into the Mexican market.
Las-Vegas based Patron is set to launch its tequila into the Mexican market.
Although Mexico is home of tequila, Patron is only available in key resort areas. But in the first six months of 2009, COO John McDonnell said the brand will be ready for the whole market - with new tipping-proof bottles and a partner with an ‘ultra-premium mindset’.
Patron COO John McDonnell said: "We are using a Guala closure to ensure our bottles cannot be refilled with a cheap alternative and these will be used in the Mexican market as well as in selected other markets on our core SKUs. We are currently looking for a partner with an ultra-premium mindset and we anticipate launching in the first six months of 2009."
McDonnell doesn't anticipate massive sales. He added: "Our long term expectation is that the market will be worth about 50,000 cases a year."
Patron is celebrating 40 years in the business for Francisco Alcaraz, Patron tequila master distiller.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.