UK: Kumala to get £1m boost

16 April, 2012

Accolade is to spend £1m on promoting its South African wine brand Kumala in the UK.

The ‘Make Time For You’ campaign features £275,000 worth of consumer prizes and 25 ‘grand prize’ winners will have a chance to win a year’s worth of help around the house by visiting www.kumala.com.

The activity will run in consumer magazines and through POS material from April until the end of July. It is aimed at consumers between the ages of 35 and 54.

Other prizes include Amazon Kindles, Amazon vouchers and magazine subscriptions.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook