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Jeremy Beadles
27 August, 2008
Page 27
chief executive
Wine & Spirit Trade Association
The drinks industry has prove d to be a successful partner with the government in reducing under-age consumption and encouraging moderate drinking. Through Drinkaware and Challenge 21 we are educating people about sensible drinking, preventing the sale of alcohol to the under-aged and discouraging under-age drinking.
Punishing the majority of responsible drinkers for the sins of a small minority - with higher taxation and regulation - will not tackle the deeper social and lifestyle problems that lie behind excessive and under-age drinking. Instead, we should continue to build on successful partnerships and tackle these underlying problems.
Wine & Spirit Trade Association
The drinks industry has prove d to be a successful partner with the government in reducing under-age consumption and encouraging moderate drinking. Through Drinkaware and Challenge 21 we are educating people about sensible drinking, preventing the sale of alcohol to the under-aged and discouraging under-age drinking.
Punishing the majority of responsible drinkers for the sins of a small minority - with higher taxation and regulation - will not tackle the deeper social and lifestyle problems that lie behind excessive and under-age drinking. Instead, we should continue to build on successful partnerships and tackle these underlying problems.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
