Chang Beer

27 August, 2008
Page 20 
Brand owner International Beverage Holdings (InterBev)

Produced in Thailand

Size 330 & 630ml

Price £1- 1.50, E1.95- 2.25,

US$5-6

A bv 5

Markets Asia, Australasia, Europe and North America

Contact roger.barry@interbevgroup.com

Chang, Thailand's best -selling beer, has been launched in the UK as part of a global roll -out.

The beer is imported directly from Thailand by Chang UK, a new company created by the InterBev group.

It is to be positioned as a premium quality beer and is described as full-bodied with light citrus notes that complement Thai cuisine.

Chang, which means elephant in the Thai language, is initially being aimed at Thai restaurants, specialist Oriental and Asian supermarkets, wholesalers and cash and carries.

It is packaged in 24x33 cl and 12x64 cl bottles at prices comparable with other premium imported beers.

Comment

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