Tia Maria

Brand owner Pernod Ricard

Produced in US

Size 70/75cl, 1 litre

Price £15/e12-17 (75cl US$22.59)

Abv 26.5

Markets Worldwide

Contact pernod-ricard.com
27 August, 2008
Page 20 
The long-established coffee liqueur brand Tia Maria has been given a make over. Created from a blend of Jamaican coffee combined with vanilla, cane spirit and sugar, the liqueur is produced by industry giant Pernod Ricard through its Malibu-Kahlúa International subsidiary.

While retaining the classic Tia Maria bottle shape, a refreshed logo, embossed cartouche on the bottle neck and swirling label illustration all add up to a more contemporary look designed to appeal to its core consumer. The new packaging is the first element of a global campaign to reinvigorate the brand which began in the UK in September.

Cyril Claquin, senior vice-president of marketing, Malibu-Kahlúa International, comments that the packaging redesign "elevates the Tia Maria brand to a more premium status with a contemporary, sophisticated look ".

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Sustainability: No more excuses

COP26 littered newspaper headlines throughout November. The focus was supposed to be on resolving the climate change crisis, but predictably turned into a game of political chess. In the absence of any authoritative leadership, our industry needs to set an example.

Instagram

Facebook