Birra Moretti gets new look

29 July, 2009

Heinekenís Birra Moretti has been repackaged to celebrate its 150th†birthday.

The modernised design emphasises Birra Morettiís Italian roots and includes many of the features of the original to ensure consumers make the association.

Birra Morettiís UK brand manager, Lucy Henderson, said: ďThe packaging and label change communicates the superior quality of Birra Moretti in a modern way. The brand has been made with the same passion and dedication for the last 150 years and it was important that its identity continued to recognise this heritage, which has enabled it to become loved by Italians and embraced in the UK.Ē

†The new look Birra Moretti is being introduced to UK trade through Heinekenís UK arm S&NUK this month (July) as 330ml bottles in packs of 24 or 4 and as single 660ml bottles.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook