Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila. 

Irish Distillers launched the latest expression of its leading Irish whiskey brand, Jameson, in a 'softly softly' roll out in Brooklyn last night.

Norwegian beverage company Mack has redesigned and extended its Arctic Beer series.

Pernod Ricard is rolling out its Olmeca tequila liqueurs in South Africa.

Anheuser-Busch InBev is to extend its official beer sponsorship to the 2018 FIFA World Cup Russia and the 2022 FIFA World Cup Qatar. 

Chivas Brothers is to roll out a Christmas edition of it Ballantine’s scotch whisky. Ballantine’s Christmas Reserve is available until December in ‘key markets’ including Spain, France and Taiwan.

AXA Millesimes has released the 2009 Sauternes, Les Lions de Suduiraut, to global markets.

Lanson International has launched Lanson Extra Age Rosé to global markets.

Online spirits merchant Master of Malt has extended its line of yesteryear spirit-based expressions with the launch of Proprietary Barley Spirit Drink.

Drinks group Sazerac has unveiled a line of flavoured vodkas under its Wave brand for the US market.

English wines have come of age – Georg Riedel has chosen suitable stemware for their wines.

Venezuelan rum producer DUSA (Destilerias Unidas SA) has kicked off the multi-market release of Diplomatico Ambassador Selection with a launch event in London. 

The head of the consortium that protects Prosecco sparkling Italian wine from Conegliano Valdobbiadene is to address delegates at the International Sparkling Wine Symposium (ISWS), which takes place at Denbies wine estate in the UK on November 1-2.

New look Martell VSOP

12 October, 2011

Martell’s new look for its VSOP, which was recently launched in the Singapore and Malaysia domestic markets, is now being rolled out throughout the world.

Nomacorc, the leading alternative wine closure producer, has announced the introduction of NomaSelector, which is software that recommends a closure tailored for a specific wine.

Gallo Family Vineyards has announced a partnership to launch the world’s first-ever scented nail wrap.

Budweiser has revamped its cans in the UK, with a red 'bowtie' sitting behind the Budweiser logo on the new-look version.

Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.

Deep discounting on wine by UK retailers may be having less impact on consumer behaviour, according to a new report

The Bureau National Interprofessionnel de l’Armagnac (BNIA) has reported that distillation in the region – ‘La Flamme de l’Armagnac’ - commenced yesterday (October 5).

UK: Hi-Spirits is set to launch the Buffalo Trace Distillery 2011 Antique Collection this month.

Scottish brewer Innis & Gunn has released the limited edition Highland Cask to the UK, US and Canada.

Pernod Ricard has added to its ever-widening stable of Absolut limited editions with the release of Absolut Mode to global travel retail (GTR) for the run up to Christmas.

Boozeberries goes to Turkey

04 October, 2011

Northern Irish liqueur producer Boozeberries has won its first export business. The berry-based liqueurs are now available in Turkey after the company struck a distribution deal with Vodkar Ickler in Istanbul.

Diageo has extended the Smirnoff Nightlife Exchange Project campaign with the release of city and country-themed bottles to selected global markets.

SABMiller has launched a new global advertising campaign for Peroni Nastro Azzurro, featuring Italian singer Mario Biondi.

Craft Japanese whisky launched

30 September, 2011

The first whisky from Japanese craft distillery Chichibu has been launched. Chichibu The First is three years old, 61.8% abv and limited to 7,400 bottles. The whisky is not chill-filtered.

Diageo, through its Johnnie Walker brand, has launched a social media project to get communities involved in either technology, arts or business projects.

New Zealand’s Ara Wines has launched One Estate, a sparkling wine made from 100% Sauvignon Blanc, in the UK.

Martini targets next generation

28 September, 2011

Martini has set its sights on recruiting a younger generation of consumers with a new global campaign entitled Luck Is An Attitude.

A five-litre demijohn of 1985 Cognac Frapin has sold for €15,000 at a charity auction.

Smirnoff goes for Gold

26 September, 2011

Diageo has launched a cinnamon spiced vodka in travel retail.

UK: AB InBev and Budějovický Budvar can continue to use the Budweiser name simultaneously.

Russia: Pernod Ricard has teamed up with DJ Ferry Corsten to launch a limited edition bottle of Olmeca tequila. The product will be exclusive to Russia, where Olmeca holds a 41% market share.

Diageo has announced the launch of Baileys Biscotti to the UK.

Nemiroff Company has made its first step into eco-friendly spirits with the launch of Nemiroff Distinct, a vodka flavoured with aloe. 

Gemini Spirits & Wine, which claims to be the fastest growing spirits and specialty brand development company in the US, is to become the exclusive US importer of the Peter Heering and Xanté brands.

Belvedere has launched a new vodka in partnership with (RED) to raise proceeds for charity.

Champagne Jacquesson has announced the launch of two single-vineyard champagnes from 2002 to global markets.

The International Wine Challenge announced its winners last night at the Hilton hotel in London

US-based synthetic closure brand, Nomacorc, has announced it registered 10% year-on-year growth during Q1 and Q2 of 2011.

Absolut reports 6% growth

02 September, 2011

Absolut Vodka, part of the Pernod Ricard group, has revealed that its annual sales value and volume grew by 6% during the period July 1 2010 to June 30 2011. 

Rémy sets the Standard

31 August, 2011

Rémy Cointreau Global Travel Retail (GTR) is attempting to raise awareness of vodka brand Russian Standard, with its new campaign Vodka As It Should Be.

Grupo Codorníu has extended its Raimat range of wines with the addition of Castell de Raimat Xarel.lo-Chardonnay and Castell de Raimat Chardonnay Barrica.

Kentucky-based bourbon company, Buffalo Trace Distillery, has announced the September release of its 2011 Antique Collection.

Beam Global is to launch Teacher’s Origin in global travel retail. The product has already launched in India, where, according to Beam, Teacher’s is the number one blended whisky.

Beam Global has launched Laphoaig Triple Wood to global markets and introduced Laphroaig PX as the expression’s global travel retail replacement.

Netherlands-based distillery, Group Toorank, has launched Sloane’s Gin to the UK market.

Canada: Beam Global has launched two cognacs with declared age statements. According to the company, the two marques are the “first cognacs available from any of the four major cognac makers to display a declared age statement”.

Poliakov goes red

22 August, 2011

French vodka brand Poliakov has extended its line in the European on-trade to include a ‘red fruit’ liqueur.

Comment

Joe Bates

Sky-high rents cost duty free dear

One of the biggest bugbears for any liquor brand wanting to build a presence in duty free is the high cost of entry.

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