New look Martell VSOP

12 October, 2011

Martell’s new look for its VSOP, which was recently launched in the Singapore and Malaysia domestic markets, is now being rolled out throughout the world.

Martell Mumm Perrier-Jouët, a division of Pernod Ricard, said that the new bottle is meant to reflect Martell’s brand identity and strengthen its status as a premium cognac.

“Our new packaging design for Martell VSOP is a true reflection of the product’s luxurious status and heritage.  We believe the sleek and contemporary design and the new striking photography will appeal to current customers and encourage new consumers to purchase this luxury cognac,” said Anne-Claire Rodary, international Communications and marketing director, Martell Mumm Perrier-Jouët.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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