Malibu launches snow globe bottle in UK

06 October, 2011

Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.

The bottle has a window where you can see the flakes floating in the clear rum.

It is already available in Selfridges and is being rolled out across the off-trade, RRP £15.

Brand owner Pernod Ricard is also developing a range of seasonal recipes for the limited edition, which will be printed in a neck collar.

Head of marketing Patrick Venning said: “This new Malibu Winter limited edition is striking on-shelf and brings the coconut flavour to life in an exciting new way. The on-pack recipe communication also helps demonstrate Malibu’s versatility through a selection of easy-to-make cocktails for consumers to create at home with friends.”





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Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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