Bell's whisky gets £1.35m push

14 November, 2011

UK: Diageo GB is re-positioning its Bell’s blended scotch whisky brand via a £1.35m TV ad campaign.

According to Diageo, Bell’s is the number one blended whisky in the UK, with a 25% share of the total blended whisky category.

The ad campaign will run from now until the end of December, with more coverage than last year’s TV campaign, spanning TV, pub TV and digital channels. There will also be an "up-weighting" in Scotland at the end of November and in to December.

Oakley Walters, Bell’s brand manager said: “Our research has shown that Bell’s consumers are young at heart, socially active people who are open to new experiences and want their whisky to be a reliable, quality drink.

“Through our new campaign we are re-invigorating the brand and helping the blended whisky category to grow by dialling-up the benefits of blended whisky and the quality of Bell’s.”





Comment

David Williams

None of the fun of the fair

What is the point of a wine trade fair? it’s a question that can take on an almost existential quality when, let’s say, you’re wrestling with the 3am demons in a hotel room with wafer-thin windows overlooking a roaring périphérique in the light-industrial banlieues of a Fench city.

Click for more »

Events

Facebook

Twitter