Bell's whisky gets £1.35m push

14 November, 2011

UK: Diageo GB is re-positioning its Bell’s blended scotch whisky brand via a £1.35m TV ad campaign.

According to Diageo, Bell’s is the number one blended whisky in the UK, with a 25% share of the total blended whisky category.

The ad campaign will run from now until the end of December, with more coverage than last year’s TV campaign, spanning TV, pub TV and digital channels. There will also be an "up-weighting" in Scotland at the end of November and in to December.

Oakley Walters, Bell’s brand manager said: “Our research has shown that Bell’s consumers are young at heart, socially active people who are open to new experiences and want their whisky to be a reliable, quality drink.

“Through our new campaign we are re-invigorating the brand and helping the blended whisky category to grow by dialling-up the benefits of blended whisky and the quality of Bell’s.”





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Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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