Ballantine's whisky gets festive

25 October, 2011

Chivas Brothers is to roll out a Christmas edition of it Ballantine’s scotch whisky. Ballantine’s Christmas Reserve is available until December in ‘key markets’ including Spain, France and Taiwan.

Peter Moore, international brand director for Ballantine’s said: “The exclusive blend caters to those consumers who trade up when purchasing gifts and products to enjoy over the festive period.”

Ballantine’s Christmas Reserve is presented in a white box, decorated with snowflakes and gold foil.

The 40%abv whisky comes in 70cl bottles, priced approximately $37 depending on the market.

The 2011 launch follows the inaugral seasonal edition in 2010.





Comment

Dominic Roskrow

How gin made the headlines

When I first arrived here I was the whisky man who was making gin as a sideline,” says Daniel Szor, founder and owner of the Cotswolds Distillery, which lies close to Banbury in the no-man’s land between the west, the south and the middle of England.

Click for more »

Events

Facebook

Twitter