Ballantine's whisky gets festive

25 October, 2011

Chivas Brothers is to roll out a Christmas edition of it Ballantine’s scotch whisky. Ballantine’s Christmas Reserve is available until December in ‘key markets’ including Spain, France and Taiwan.

Peter Moore, international brand director for Ballantine’s said: “The exclusive blend caters to those consumers who trade up when purchasing gifts and products to enjoy over the festive period.”

Ballantine’s Christmas Reserve is presented in a white box, decorated with snowflakes and gold foil.

The 40%abv whisky comes in 70cl bottles, priced approximately $37 depending on the market.

The 2011 launch follows the inaugral seasonal edition in 2010.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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