Bacardi Limited is planning a raft of activity to celebrate its 150th birthday. Besides parties and commemorative gifts, the company is to launch a $2,000 limited-edition decanter of "rare" Bacardi rum.
Ginseng spirit brand owner Alex Kammerling is to rebrand his drink following a “legal issue” with German brand Kuemmerling.
Pernod Ricard UK has announced the launch of a Beefeater ‘Forever London’ limited-edition pack, aimed at celebrating the brand’s heritage.
Central European Distribution Corporation (CEDC) has signed an exclusive distribution agreement with La Martiniquaise to distribute Label 5 whisky in Russia. La Martiniquaise announced the tie-up in December 2011.
French syrup maker Monin will celebrate its 100th anniversary this year by embarking on a UK cocktail tour.
The Glenmorangie Company has announced the global launch of Artein, the third release of the Glenmorangie Private Edition range.
Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.
Pernod Ricard will release Irish whiskey Redbreast 12 Cask Strength to the US in February, following the expression’s September launch to Ireland, Germany and France.
Rémy Martin is to introduce a new expression of its VSOP cognac for the European market. VSOP Mature Cask Finish is to replace VSOP in Europe, while the rest of the world will continue to receive the original VSOP cognac.
Pernod Ricard has furthered its line of Absolut Vodka flavours with the launch of Miami and Gräpevine to the US market.
The SPI Group has announced a new distribution agreement with Findlater Wine and Spirit Group to distribute the Stolichnaya vodka portfolio in Ireland.
Bacardi has announced the finalists of the UK heat of its global Legacy Cocktail Competition.
Billed as its super-premium expressions, Beam has released Teacher’s 25 Year Old and Teacher’s Highland Single Malt to global markets.
La Martiniquaise, the French spirits group, has announced that, Russian Alcohol Group the Russian subsidiary of CEDC, will be the exclusive distributor of Label 5 scotch whisky in Russia from January. Label 5 claims to be the fast-growing tenth largest worldwide scotch brand.
Diageo is aiming to make Guinness the biggest beer brand by value in Africa with the launch of a pan-market ad campaign.
Morrison Bowmore has launched Bowmore Tempest Small Batch Release No. 3 to global markets.
Buffalo Trace Distillery has launched its last ‘experimental’ bourbons of the year with the release of rice and an oat-based expressions.
Champagne Nicolas Feuillatte achieved its highest volume sales in 2011, says the brand’s Caroline Defaut.
Heineken and Facebook have announced a global partnership, which will see the two companies collaborate on digital campaigns for Heineken’s brands around the world.
Dom Pérignon has announced the global launch of its 2003 vintage, the champagne house’s first since last year's 2002 release.
Pernod Ricard brand Beefeater has crowned the champion of its Beefeater 24 Gin & Tea international cocktail competition.
Diageo has released a cover of the Kiss classic Crazy, Crazy Nights as featured in two 30 second Smirnoff ads.
The rise of craft beer in the US can benefit Peroni Nastro Azzurro, says the lager's global brand director Andrew Walker.
Indian malt whisky brand Amrut has launched a whisky matured in port barrels, named Portonova, to global markets.
Bas-Armagnac Francis Darroze has launched Les Grands Assemblages, a seven-strong range of armagnacs to global markets.
Following a collaboration with whisky bloggers and journalists, Master of Malt has released St Isidore.
Penfolds has launched Bin 620 Coonawarra Cabernet Shiraz to global markets, the first release of the ‘special bin’ since 1966.
Berry Bros & Rudd Spirits has teamed up with a group of journalists to launch two single casks of The Glenrothes whisky, named Editors’ Casks.
The major Rioja producer, Marqués de Riscal, has held a charity auction in Beijing of 100 vintages dating from 1862 to 2005.
Smirnoff have completed the New York leg of the Nightlife Exchange Project, an event that saw live music and Madonna judge a dance competition.
Scottish brewer Innis & Gunn has made its first foray into stout beer and Irish whiskey barrel-maturation with its latest beer, Irish Whiskey Cask.
US: Diageo has launched two new Smirnoff flavours. Whipped Cream and Fluffed Marshmallow are to be fronted by model and socialite Amber Rose.
UK: Diageo GB is re-positioning its Bell’s blended scotch whisky brand via a £1.35m TV ad campaign.
World number one Irish whiskey, Jameson, is teaming up with film actor Kevin Spacey and his production company to launch a short film competition to discover talented screenwriters and directors from Russia, South Africa and the US.
Bacardi has launched an international free prize draw competition to meet its “Global Social Responsibility” ambassador Rafael Nadal, the leading tennis player, as part of its “Champions Drink Responsibly” social responsibility campaign.
US: Buffalo Trace has released a vodka that has been distilled 159 times.
Online spirits retailer Master of Malt has released Rumbullion, an “old-fashioned“ rum under its Professor Cornelius Ampleforth brand.
Inver House Distillers yesterday announced the global release of Balblair vintages 1992 and '01 from the newly-opened visitor centre at the brand's Highland distillery.
US: Polish vodka brand Sobieski is to launch three new flavours in the US. Espresso, Cynamon and Bizon Grass are to be imported and marketed by Imperial Brands.
Entries are now being taken for the 14th annual International Finlandia Vodka Cup. The final is to be held on February 1, 2012 and the prize fund is $25,000.
The UK's Crabbie’s Alcoholic Ginger Beer has touched down in Australia in the first stage of a planned global roll out.
Pernod Ricard's new intenational brand development director says that it's number one Irish whiskey brand, Jameson, is on course to meet it's forecast of hitting 1.4 million cases in the US within the next year.
Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila.
Irish Distillers launched the latest expression of its leading Irish whiskey brand, Jameson, in a 'softly softly' roll out in Brooklyn last night.
Norwegian beverage company Mack has redesigned and extended its Arctic Beer series.
Pernod Ricard is rolling out its Olmeca tequila liqueurs in South Africa.
Anheuser-Busch InBev is to extend its official beer sponsorship to the 2018 FIFA World Cup Russia and the 2022 FIFA World Cup Qatar.
Chivas Brothers is to roll out a Christmas edition of it Ballantine’s scotch whisky. Ballantine’s Christmas Reserve is available until December in ‘key markets’ including Spain, France and Taiwan.
AXA Millesimes has released the 2009 Sauternes, Les Lions de Suduiraut, to global markets.
Lanson International has launched Lanson Extra Age Rosé to global markets.