Beam launches new Courvoisier cognac

03 February, 2012

Beam has launched a new cognac in the US, under the Courvoisier brand.

C by Courvoisier is a blend of small-batch-produced cognac selected from 50 winegrowers in the Fin Bois Cru. The cognac undergoes a double-barrel aging process.

Patrice Pinet, master blender for Courvoisier said: “The liquid is first aged in young barrels to bring out a strong, wood character and give it a full-bodied, intense flavor.

“It is then aged in mature barrels to round out the taste profile and deliver a silky finish.”

The 40% abv cognac has an RRP of $34.99 for 75cl.





Comment

Christian Davis

Convivial circumstances

The purchase of Bibendum PLB by Conviviality, operators of Bargain Booze, Wine Rack and wholesaler Matthew Clark, is another development in the continuing consolidation of the UK wine trade.

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