Kammerling's becomes Kamm & Sons

17 January, 2012

Ginseng spirit brand owner Alex Kammerling is to rebrand his drink following a “legal issue” with German brand Kuemmerling.

Kammerling’s botanical spirit will now be known as Kamm & Sons.

A statement from the company said: “What initially seemed like a blow to the huge success of the brand since its launch last April, the re-brand – which has come about due to a legal issue with a similar brand in Germany (Kuemmerling) – has provided Alex with an opportunity for further brand development.”

Kammerling said: ‘‘Apart from being able to build the brand internationally without fear of trademark infringement, the new brand name gives me the chance to tell a story about my ancestry and my family’s involvement in the business.”

Alex’s father sits on the board of directors, his brother is the Kamm & Sons designer and his cousin developed the website.

Kammerling also said that his great grandfather once worked as a confectioner, specialising in herbal remedies.


Related articles:



Comment

Dominic Roskrow

Rum's time to shine

Who would have thought it? After decades of dabbling on the margins of the fashionable bar trade, rum is enjoying its most successful spell in the limelight since the early ’90s, when spiced rums swept all before them.

Click for more »

Events

Facebook

Twitter