Beefeater ‘Forever London’ pack to hit UK shelves

17 January, 2012

Pernod Ricard UK has announced the launch of a Beefeater ‘Forever London’ limited-edition pack, aimed at celebrating the brand’s heritage.

The new pack, which will be released with a Beefeater 35cl bottle this month and a 70cl bottle from March, will be stocked by Tesco and Waitrose.

The design consists of sketches of London landmarks and images of people said to represent contemporary London.

It includes images of a man in a bowler hat, a woman with tattoos and a young couple dancing on the South Bank in London.

Vicky Wood, marketing controller, Pernod Ricard UK, said: “Beefeater the only major gin still distilled in the heart of the capital, is a truly iconic London brand. As such, we believed it was important to launch a limited-edition pack celebrating our heritage.” 





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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