Russia: CEDC/La Martiniquaise deal commences

16 January, 2012

Central European Distribution Corporation (CEDC) has signed an exclusive distribution agreement with La Martiniquaise to distribute Label 5 whisky in Russia. La Martiniquaise announced the tie-up in December 2011.

William Carey, president and CEO of CEDC said: “We are pleased to add to our premium import portfolio such a recognised scotch whisky brand. Through the joint efforts of CEDC’s strong sales team and La Martiniquaise Group, we have an opportunity to develop Label 5 into one of the best selling whiskies in Russia. The partnership also demonstrates CEDC’s intent to participate in the potential growth of the whisky market in Russia, which is a key direction for our import business.”

According to Nielsen data, the Russian whisky market grew in 2011 by estimated 18.1% in terms of value, to RUR 9.37 million.





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Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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