Following several months of negotiations the deal was formalised at the end of June 2020, in what is described as a “very open-ended partnership”, between Bordeneuve and Shenzhen MOQ-Wines.
MOQ is spearheaded by Frenchman Jean-Michel Weiss and is regarded as the ‘go-to’ source in China for wines and spirits of premium Gallic provenance.
Bordeneuve Châteaux & Collections already has listings in more than 40 countries worldwide and has an international reputation for its premium, natural eau-de-vie production.
Both parties have stated their excitement by the opportunity to work together based on mutual benefit and common goals.
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