Graydon brings with her 25 years’ industry knowledge and senior executive experience in both New Zealand and offshore markets as well as a proven record in business and brand transformation.
“After rapid expansion over the last decade, Yealands Wine Group is now ready to enter the next phase of business growth,” said Graydon.
“The future is very bright, and one I’m excited to lead the team through as we focus on building brand equity globally and here in New Zealand; alongside cementing our position in sustainable wine making.
“What sets the Yealands’ story apart from many others in the New Zealand wine industry, and part of what drew me back to the company, is the opportunity we have to take a genuine leadership role in sustainable winemaking. It’s a value held strongly by our people but is also something which is driving consumers’ decision- making in their brand choices.”
In the coming weeks, Graydon and the senior leadership team, will refine the organisation’s business strategy focusing resources on key growth areas for the business.
