Sterling Reserve reaches 1m cases in nine months

07 January, 2019
Allied Blenders & Distillers Sterling Reserve

Allied Blenders & Distillers brand Sterling Reserve has exceeded one million cases just nine months since its launch.

Sterling Reserve is a blended whiskey brand introduced in 2018 comprising of two varieties; B7 and B10.

ABD also owns Officer’s Choice, the largest whiskey brand in the world by volume with 32m 9-litre cases in 2017, according to Drinks International’s Millionaires’ Club.

ABD is the 3rd largest spirits company in India, growing 15% over the last seven years making it one of the fastest growing spirits company in India, with 14 sales offices in 22 states across the country.

Other spirits within the company’s portfolio include Jolly Roger Rum, Class 21, Officer’s Choice Brandy, Lord & Master brandy and Kyron Premium Brandy.





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