Pick of the Launches

02 May, 2018

Here is the pick of the launches from last month, as featured in Drinks International magazine March edition.

AVEC

___

Brand owner Renault Cognac

RRP €45, $56, £40

Markets Asia/Europe/Travel Retail-Duty Free/UK

Contact Jérôme Durand + 33 680248029/Jerome.durand@cognac-larsen.fr

Developed by Renault cellarmaster, David Croizet, Avec (40%) was specifically created to drink with coffee. It is said to have enhanced notes of roasted mocha and vanilla and a structure that is smooth and round. Avec is targeting the new generation of coffee houses that are looking to gain alcohol licences.

Avec was created using Croizet’s new process of cask-making that involves triple steam and brasero toasting.

Croizet said, “We have created a taste that is totally new to Renault and has never been seen in cognac before. Our signature style has always been a balance of fruit and spice. I wanted to see if we could achieve specific aromas with notes of torréfaction…roasted notes of mocha and vanillin. On the palate, Avec is incredibly smooth and soft. We were not looking for a big, powerful cognac but one that complements good coffee.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

Instagram

Facebook