The data analysts said the consumer group shouldn't be viewed as a whole, as older Millennials have more favourable attitudes towards drinking than those that are in the younger bracket.
According to GlobalData’s 2017 Q1 survey only 14% of 25-34 year old consumers in the UK would make fewer alcohol purchases in future if there were significant political or economic changes, compared to 33% globally.
Aleksandrina Yotova, consumer analyst at GlobalData, said: “While a number of trends point towards declining drinking, young British consumers are still the most likely age group to binge drink, according to ONS data."
