Millennials still key to UK market

14 December, 2017

While UK Millennials are drinking less than their parents, they remain a significant market for alcohol producers, according to GlobalData.

The data analysts said the consumer group shouldn't be viewed as a whole, as older Millennials have more favourable attitudes towards drinking than those that are in the younger bracket.

According to GlobalData’s 2017 Q1 survey only 14% of 25-34 year old consumers in the UK would make fewer alcohol purchases in future if there were significant political or economic changes, compared to 33% globally.

Aleksandrina Yotova, consumer analyst at GlobalData, said: “While a number of trends point towards declining drinking, young British consumers are still the most likely age group to binge drink, according to ONS data."

Keywords: Millenials




Comment

Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

Events

Facebook

Twitter