Millennials still key to UK market

14 December, 2017

While UK Millennials are drinking less than their parents, they remain a significant market for alcohol producers, according to GlobalData.

The data analysts said the consumer group shouldn't be viewed as a whole, as older Millennials have more favourable attitudes towards drinking than those that are in the younger bracket.

According to GlobalData’s 2017 Q1 survey only 14% of 25-34 year old consumers in the UK would make fewer alcohol purchases in future if there were significant political or economic changes, compared to 33% globally.

Aleksandrina Yotova, consumer analyst at GlobalData, said: “While a number of trends point towards declining drinking, young British consumers are still the most likely age group to binge drink, according to ONS data."

Keywords: Millenials




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