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Marie Brizard Wine and Spirits has announced that it is expanding its partnership with the Polish distributor Eurocash to strengthen the presence of its flagship brands.
The agreement, which will take full effect from January 2017, is part of the group’s ‘reconfiguration of the route-to-market’ that it is pursuing in its key markets.
Eurocash is the leading distributor of consumer goods in Poland’s traditional trade, nation-wide. It generated revenues of €4.57bn in 2015.
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
